Learn Science

How might we enhance GenZ’s scientific literacy by making science relevant?

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Throughout the experience, the learner engages in a light, texting-like conversation with Tesla about how science works.
Throughout the experience, the learner engages in a light, texting-like conversation with Tesla about how science works.

Nikola Tesla was a futurist who changed the course of history. He was a good character choice for this because he was known to have an outsized, quirky personality. Having a central character facilitate the course allowed for storytelling and narratives.

The audience for this course is Gen Z. Specifically, college students with non-science majors who attend state colleges.
The audience for this course is Gen Z. Specifically, college students with non-science majors who attend state colleges.

When ideating on how learning science online could be fun and approachable, mimicking texting and upvote/downvote like interactions rose to the top.

This design choice forced me to simplify concepts in a way I hadn’t before; I knew no one would enjoy receiving a text-message of hard to read, verbose science facts.

One guiding principle for this project was learning-by-doing. The learner interacts with infographics and creates visual representations of their thoughts about science.
One guiding principle for this project was learning-by-doing. The learner interacts with infographics and creates visual representations of their thoughts about science.

Tesla introduces the learner to some of his "friends" (semi-fictitious characters) who challenge the learners thinking via feedback and conversation.
Tesla introduces the learner to some of his "friends" (semi-fictitious characters) who challenge the learners thinking via feedback and conversation.

Demo Video
Demo Video

Hi! I'm a gtm leader, career coach, and generalist – based in Seattle.